Models Direct reports on Nicole Scherzinger’s new role as a Herbal Essences ambassador

Models Direct - Kim Kardashian

Kim Kardashian

Models Direct were pleased to hear that one of their favourite recording artists, Hawaii born Nicole Scherzinger had nabbed herself a job which involves hair modelling. The team working at the agency have always admired the glossy, groomed mane which Nicole has, and so weren’t too surprised when they heard that the famous hair care brand Herbal Essences had snapped her and her beautiful locks for their 40th anniversary celebrations, ‘Herbally ever after’.
Nicole is to serve as the ambassador for the brand’s celebratory collection, which is made up of a new range of indulgent hair care products designed to create shiny, healthy locks. Nicole will be fronting the campaign, showcasing her own flawless, glamorous hairdo for the duration. Another Ambassador for the brand, Ben Cooke, spoke about Nicole joining the campaign, remarking that she has ‘naturally gorgeous’ hair, and as such is the perfect woman to represent Herbal Essences – Talent Management couldn’t agree more. Her remarkable achievements, beauty and effortless style make her the ideal ambassador for the collection.

Nicole came into the spotlight as the Pussycat Dolls’ lead singer, and with her guidance, the group became one of the most successful female bands of all time, earning three billboard awards as well as two MTV Music Video Awards. After the group project came to an end, Scherzinger decided to release a solo album in 2011, entitled Killer Love, which resulted in several hit singles and ended up being one of 2011’s bestselling albums. Nicole has also become involved in modelling, and has acted in a number of films. She is currently serving as a panellist judge on one of Models Direct’s favourite hit reality shows, The X Factor.
When Models Direct asked her about her latest modelling job, Nicole expressed her excitement about being the new ambassador for Herbal Essences. She added that she had been using their hair care products since she was a teenager and so feels very connected to the brand, and loves the fact that they use natural herbal extracts for all of their products.

Models Direct – 83 million fake profiles on Facebook

Models Direct - FB logoFake profiles – Report from Models Direct

Like everybusy modelling agency who works online, Models Direct has a strong presence on each of the most well-known social networking websites, including Facebook, Pinterest, Google Plus and LinkedIn, which is why the management of the agency were shocked to hear that more than 83 million users on Facebook are not real.

Many of the ‘likes’ and friends on fan-pages say Models Direct, have been reported as being from automated or duplicate fake profiles, with the latest figures suggesting that more than 8 percent of all of the social network site’s users (995 million in total) are fake.

The discovery was made during Facebook’s filings which were published recently – these revealed that 83.09 million users were fake, with approximately four percent coming from copied profiles, which Facebook has said are accounts which a user keeps in addition to their primary profile.

Just over two percent of these fake profiles were named as ‘misclassified accounts’ which Facebook management describes as profiles set up for pets, organisations and businesses, whilst another one percent were revealed to be ‘undesirable’ profiles – ones which breach the networks terms of service, in that they are set up specifically to send spam to others comment Models Direct.

Models Direct say the good news is that the findings won’t have any detrimental effect on the average person’s use of Facebook. However, for those that use Facebook for advertising purposes, the enormous quantity of fake profiles could cause problems. An investigation was recently conducted by the BBC, in which a tech journalist by the name of Rory Cellan Jones created a fake business called Virtual-Bagel, so that he could examine where the fake ‘likes’ and fans were coming from. It was discovered that many originated from Asia and the Middle East. Although the journalist concluded that these false profiles were not a major cause of concern at the moment, he added that with the increasing popularity of the site, this could become problematic over the course of the next few years, as more and more businesses make use of this site in order to increase awareness of their brand.